Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are 대표 examples.
Compared to cable television, viewers can select content whenever they want.
Multiple reasons explain the rapid growth of OTT services.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
Recently, increasing subscription prices have caused 부담 for many users.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is expected to become a new revenue model while the paid TV check here market stagnates.
The main benefit of free platforms is zero subscription fees.
It also offers various content, expanding user choice.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium platforms.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Enjoying content without financial pressure is a strong advantage.
I believe harmony between paid and free services is essential.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.